About

From Taipei to New York to Singapore.

Design taught me empathy. Building taught me strategy.

Illustrated journey across three cities: born in Taiwan where the journey began, discovered design in New York where curiosity turned into passion, built a career in Singapore where ideas grow and impact scales.

I was born in Taiwan, found design in New York, and grew into product in Singapore. Three cities taught me the same lesson from different angles: products don't win on technology — they win when someone understands the people, the constraints, and the business at the same time.

For the past eight years — at Booking.com, Dyson, and in civic and accessibility work — my craft has been design, but the decisions have been product: finding the real problem behind the brief, choosing what not to build, and connecting user behavior to business outcomes. The work I'm proudest of started as ambiguity, not as requirements.

I build with AI, not just around it. At Booking.com I shipped AI expense automation with a deliberate boundary — automate the data entry, never the accountability — and I prototype and build with AI tools daily, this site included. What interests me isn't adding AI to a product; it's how AI changes what the product should be.

My destination is clear: Head of Product — owning what gets built, why it matters, and whether it succeeds. Design is how I got here; product judgment is what I practice daily — framing opportunities, choosing what not to build, and shipping at AI-native speed. If you're taking something from zero to one, we should talk.

Professional Experience

2026Product Design Consultant · COURTS SingaporeSingapore
2022 — 2026Senior UX Designer (Growth) · Booking.comSingapore
2019 — 2022Digital Experience Designer, APAC CoE · DysonSingapore
2017 — 2019Product Designer (UX/UI) · GCOME SoftwareNew York
2021 — nowStanding Director & Design Lead · Coseeing AssociationCommunity

Education

Pratt Institute· MFA Interactive Art · MS Library & Information Science (UX)🇺🇸 New York, NY
Fu Jen Catholic University· BBA Information Management🇹🇼 Taipei, Taiwan

Tools

Claude CodeCursorFigmaFigJamFigma MakeGitHubVS CodeHTML/CSSJavaScriptJiraConfluenceAdobe Design Suite

Skills

Product StrategyProduct DiscoveryInteraction DesignUX DesignUser ResearchUsability TestingA/B TestingInformation ArchitectureWireframingRapid PrototypingDesign SystemsWeb AccessibilityVisual DesignLocalizationFront-End CodingAI-assisted Design