Work that shipped — and the thinking behind it.
Each case study is written decision-first: the trade-offs, the rejected options, and what the outcome taught me.
Booking.com for Business App
Framed the post-booking gap, shaped the MVP, and shipped a brand-new mobile touchpoint with AI expense automation.
Promoted Users · B2C→B4B
Found the business travelers hiding on the leisure site and shipped Booking.com's first cross-system entry point.
Marketing Transformation
Led design across five parallel growth bets for the TMC launch — sign-up journey, site revamp, calculator, email and social.
Dyson Support Home
Unified fragmented support flows into one self-service entry point — without building new backend capabilities.
donateNYC Web Application
Redesigned registration and enterprise account management for the city's zero-waste donation platform.
Arimo Kiosk Challenge
A transit kiosk researched, decided, and prototyped end-to-end inside a ten-hour time-box.
Beacon · Calendar × Maps
A calendar that renders your day as a route through the city — and tells you when to leave. The origin of how I think about time × place.