π Hi, I'm Po Chun β Product Design Γ Strategy
8+ years designing products that balance business and human needs.
Previously at Booking.com & Dyson.
From Taipei to New York to Singapore. Every city shaped how I design.
Framed the post-booking gap, shaped the MVP, and shipped a brand-new mobile touchpoint with AI expense automation.
Found the business travelers hiding on the leisure site and shipped Booking.com's first cross-system entry point.
Led design across five parallel growth bets for the TMC launch β sign-up journey, site revamp, calculator, email and social.
Unified fragmented support flows into one self-service entry point β without building new backend capabilities.
Redesigned registration and enterprise account management for the city's zero-waste donation platform.
A transit kiosk researched, decided, and prototyped end-to-end inside a ten-hour time-box.
A calendar that renders your day as a route through the city β and tells you when to leave. The origin of how I think about time Γ place.
Apr 2026 Β· UXY Design Workshop Β· Online
A hands-on workshop on gathering user feedback and building an A/B-testing culture in B2B2C products β drawn from my Booking.com for Business work.
Coseeing εΆΌζε ±θ¦ is a community advancing digital accessibility. I lead brand & design strategy across its tools for visually-impaired users β Access8Math and WordBridge β with 170K+ downloads and a growing a11y blog.
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Guiding designers in career clarity, UX fundamentals, and portfolio development β with emphasis on insight, self-awareness, and navigating the design world with honesty and intention.
Book a sessionHosting and designing community events for designers, PMs, and founders β conversations around product thinking, creative identity, and authentic growth.